In the online world, the number of visitors on your website equals the number of opportunities you have to expand your business by acquiring new customers and build relationships by catering to existing ones.
And it is your conversion funnel that decides whether your website gets good traffic and if it converts more visitors.
Businesses want visitors to take action (also called a conversion) on their website, and the rate at which a site can drive this is called its “conversion rate.” The more optimized your funnel, the higher is the conversion rate.
And one of the most important ways to optimize your website’s funnel in digital marketing is A/B testing.
Typically in A/B testing, the variant that gives higher conversions is the winning one, and that variant can help you optimize your site for better results.
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